Shashanka Ghosh first created this memorable multi-layered character, a spoof on Old Westerns of the Clint Eastwood kind, and on boisterous Tamil and Telugu movies and their larger-than-life heroes, for a series of shorts/promos for "Channel [V]" in early 90's. Somewhere down the road he decided that "Quick Gun Murugan" (or "...Murugun", whatever), the "sambhar" cowboy as they're calling him now, deserves a larger feature-length movie for himself. That movie is now finally out - it released in India this past weekend and as I understand it has a mostly Hindi-English version, mostly Tamil-English version and a mostly Telugu-English version.
Trailer 1 is an international film circuit preview with mostly Tamil-English dialogues.
Trailer 2 is the mostly Hindi-English version.
Either ways, this does whet the appetite for the main course. I'll try and catch it sometime. I could use the laughs.